Diffusion lines have now become something of the norm for high-fash designers, where fashion greats such as Marc Jacobs (Marc by Marc Jacobs), Dolce & Gabbana (D&G), Versace (Versus) Michael Kors (MICHAEL by Michael Kors) and Armani (Armani Exchange) release a collection that is more relaxed than their normal high-fashion wares, and are also without the hefty price tag that comes with the designer's original collection.
Even downunder designers have got on board with the diffusion concept, with Wayne by Wayne Cooper, Nylon Flocks by Nicola Finetti, Hi There from Karen Walker (NZ) and Leona by Leona Edminston all being successful sub-labels of their more expensive counterparts, offering on-trend and less expensive fashion to the Shopista masses.
Then there are also the designer collaborations with the likes of Target, Big W and other retail juggernaughts. Stella McCartney, Jean Paul Gaultier, Alexander McQueen, Collette Dinnigan (lingerie), Josh Goot and the much anticipated Missoni Collection (US stores September) have rocked Target's fashion world, not only bringing mass sales, but adding fash-cred to a store that has been deemed anything but fashionable in the past. Peter Morrissey has also seen great success with his fashion at Big W, charging his pieces with fashionability not high prices.
Marc by Marc Jacobs is one of Sleuth's favourite designer diffusions, bringing youthful, exhuberant and best of all, affordable fashion to our wardrobes. Created in 2001, Marc by MJ is now celebrating 10 years of being at the forefront of our fashion conscience, having lead the way in the diffusion arena.
Thanks to one of Sleuth's fave online fashion emporiums shopbop.com, below are the stunning campaign shots from the Marc by Marc Jacobs S/S 11 collection - and of course, the ability to purchase the look for yourself. Sleuth has also searched for the hottest Marc by MJ pieces currently available to keen Shopistas, so you too can now inject some Marc-lovin' into your wardrobe, as well as have the Sleuth problem of what NOT to buy!
Happy Shopping! x
Marc by Marc Jacobs S/S 2011
Marc by MJ Florence Blouse AUD $255.52 - BUY HERE - perfectly paired back with Gwyneth Twill Trousers AUD $265.43 - BUY HERE
Colette Floral Shorts AUD $185.24 - BUY HERE
Kitty St. James Satchel AUD $421.72 - BUY HERE
Ankle Wrap Wedge Sandals AUD $443.40 - BUY HERE
Amelie Strapless Floral Dress AUD $365.31 - BUY HERE
Celeste Raincoat AUD $227.92 - BUY HERE paired back with the divine Schooner Stripe Jersey Dress AUD $146.92 - BUY HERE
Pleated Sabine Flower Dress AUD $395.09 - BUY HERE
X Band Wedge Sandals AUD $392.11 - BUY HERE
Marc by MJ Lady Drawstring Tote AUD $454.65 - BUY NOW
Ursula Georgette Trousers AUD $295.82 - BUY HERE
Some of Sleuth's fave Marc by Marc Jacobs hot-right-now pieces....
The Simone Stripe Dress - a Sleuth must-have! AUD $623.41 - BUY HERE
Marc by Marc Jacobs Side Stripe Sunglasses AUD $109.20 - BUY HERE
Marc by Marc Jacobs 10th Anniversary Bow Wow Dress - celebrate in style! AUD $323.19 - BUY HERE
Marc by Marc Jacobs Color-block silk crepe de Chine dress USD $600 - BUY HERE
X-Band Wedge Sandals ready to bling up south of your ankles AUD $445.68 - BUY HERE
Sleuth is drooling over this Lucy Ostrich-Effect PVC Tote USD $400 - BUY HERE
A Sleuth favourite, this Elm Print Colourblock Jersey Dress evokes feelings of fun in the sun! AUD $295.14 - BUY HERE
Totally Turnlock Key Pouch. Totally. AUD $68.56 - BUY HERE
Printed Silk Dress USD $280 - BUY HERE
Turnlock Katie Bracelet AUD $97.28 - BUY HERE
Faceted Jessica Necklace adds a point of difference to your jewellery box. AUD $116.87 - BUY HERE
Marc by MJ 10th Anniversary Roxy Rose Print Dress AUD $324.85 - BUY HERE
Faceted Stone Studs - divine! AUD $47.30 - BUY HERE
Marc by MJ Jorie Large Watch - another quirky & classic MJ timepiece AUD $171.89 - BUY HERE
Retro fabulousness with the Simone Solid Blouse $244.36 - BUY HERE paired back with the Colette Floral Shorts AUD $185.24 - BUY HERE
Every Shopista needs a slouchy hobo, and what better than this Classic Q Hillier Hobo from Marc by MJ, AUD $400.11 - BUY HERE
High Tide Colourblock Bolt Bangle AUD $67 - BUY HERE
Zip it up with these fab Marc by MJ signature earrings USD $58 - BUY HERE
Mixing Parisian chic with red white and blue, Sleuth is loving this Schooner Stripe Jersey Top AUD $146.58 - BUY HERE
Spotted canvas and patent-leather wedges - nothing dotty about this pair! USD $395 - BUY HERE
Metal Bow Stud Earrings AUD $37.64 - BUY HERE
Birds on accessories are a Sleuth favourite, so am seriously loving Marc by MJ's Pouchette Small Leather Bag USD $230 - BUY HERE
Marc by MJ Pelly Silicon Watch AUD $201.06 - BUY HERE
Sleuth will never shy away from a bit of animal action! Marc by Marc Jacobs Printed Silk Dress USD $280 - BUY HERE
Kitty St James Baladine Shoulder Bag - MJ is known for his poppy brights and this is no exception! AUD $279.47 - BUY HERE
Square sunnies by Marc by MJ are this season's must have! AUD $98.52 - BUY HERE
Dress with a difference! Cee Cee Jersey Long Dress AUD $275.33 - BUY HERE
House of Marc by Marc Jacobs Natasha bag - a classic look at its best! AUD $392.16 - BUY HERE
Classic Marc Katie Bracelet - also available in silver and rose gold AUD $97.06 - BUY HERE
Don't let your kitty near these cuties! Patent Mouse Ballet Flats $227.79 - BUY HERE
Faceted Stretch Bracelet AUD $97.28 - BUY HERE
Your cosmetics deserve a fabulous place to live, so how about this mini cosmetics bag? AUD $48.25 - BUY HERE
If the weather starts to get you down, pop on this Candy Logo Bracelet to bring the bright back into your day! AUD $32.07 - BUY HERE
Plastic fantastic! Loving the Rivera Logo Dial Watch AUD $175.41 - BUY HERE
Putting the pop in your rock - Acetate Headphones USD $68 - BUY HERE
Marc by Marc Jacobs Melinda Sweater AUD $171.93 - BUY HERE
Saloni layering necklace AUD $47.65 - BUY HERE
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