Wednesday, 13 April 2011

Fit for a Princess (to be) - SWLS hearts ISSA

The end of April couldn't come quicker for this SWLS Sleuth! No, it's not the temptation of abundant easter eggs that has fueled my eager anticipation...nor the 5 day's the count down 'til we all get to see THAT wedding dress, on who is sure to be the world's next 'fashion idol'. 
Kate Middleton sure has a lot of pressure on her (now somewhat trim) shoulders, but with her recent display of gorgeous garments, we're sure she is going to deliver and have us squealing into our champagnes (come on, you're not having a Royal Wedding party??)
One of SWLS Sleuth's favourite labels that Kate has catwalked on the world stage recently is ISSA, the London-based label designed by Brazilian Daniella Helayel, which was sealed as a wardrobe essential when Kate chose to wear the midnight blue cocktail frock to the official Royal engagement announcement. 
Sigh. Not only was she toting a prince on one arm and Diana's sapphire & diamond ring on the other, she looked absolutely divine in a swathe of blue silk that was a sell-out worldwide within hours.
Luckily for us, Kate isn't always prone to donning designers whose price tags are likened to the GDP of Peru, so we too are able to dream of, and even purchase, original fashion that she is making 'hot right now'. 
Enter ISSA stage left. With fabulous prints, bold bright hues, and with most prices just sitting under the US$1,000 mark...we too can now feel every bit the princess (just waiting for my invite to Sunday brunch at Windsor Castle to arrive in the snail mail....) and purchase a bit of designer history, as no doubt once Kate is officially 'Princess Katherine', everything she wears/touches/breathes on will be high on our hot lists.
Below are some of SWLS Sleuth's picks from ISSA's current collection available at

Happy Shopping (Princess Shopistas!) x

Princess-to-be Kate Middleton wearing ISSA

ISSA's ruby red silk-chiffon gown USD $715 - BUY HERE

Add a splash of the Orient with ISSA's printed silk-chiffon Kimono-style dress USD $725 - BUY HERE

The colour of love - ISSA's draped silk-jersey dress USD $495 - BUY HERE

Chic sophistication with ISSA's silk-crepe one shoulder gown USD $660 - BUY HERE

Princess-perfect emerald for ISSA's ruched crepe halter-neck gown USD $655 - BUY HERE

Casual glamour - ISSA's printed silk maxi dress USD $600 - BUY HERE

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